Visa Direct
Product Partnership · Artist Payments · Commercial Strategy
Artists already earned the money. The industry just made them wait.
Partner
Project
UnitedMasters had built Real-Time Royalties to give independent artists faster access to the money they’d already earned. Visa Direct created a natural way to extend that value — embedding a global payments partner directly into the artist experience and helping artists access and reinvest their earnings in real time.
Visa became the launch partner for UnitedMasters’ Real-Time Royalties — embedding Visa Direct into the artist payment experience and helping launch the first music distributor to give artists real-time access to their royalties.
My Role
- Identified Visa Direct as the strategic product partner for Real-Time Royalties
- Built the commercial rationale across artist, product, business and brand value
- Translated a payments integration into a clear artist-facing partnership story
Collaborative — across product, partnerships and marketing teams.
Media
