Earn Your Masters
Platform Strategy · Artist Relations · Partnership Growth
Independent artists aren’t only creators. They’re entrepreneurs.
Partner
Project
Ally wanted a credible role in independent music beyond traditional sponsorship. Financial empowerment created a natural territory: treat artists like the entrepreneurs they are, and build a platform around the knowledge, access and capital needed to grow their careers.
Earn Your Masters grew into a multi-year artist and creator platform — spanning 10 cultural tentpoles across Art Basel, SXSW, NYFW and beyond, with education, mentorship, performances, promotions and grants — extending Ally’s role as an ongoing partner in creators’ financial and entrepreneurial growth.
My Role
- Developed the platform strategy and programming across cultural tentpoles including Art Basel, SXSW and NYFW
- Grew and packaged the partnership through new programming opportunities, narratives and executive materials
- Recommended and managed artists and mentors, coordinating talent relationships and deliverables across live and content execution
- Translated artists’ financial and career needs into relevant opportunities for Ally, keeping creator value at the center of the platform
Collaborative — across brand, artist, mentor and partnership teams.
Media
