About
Hi, I’m Jason.
Mexican-born, East Harlem-raised.
My career has mostly been about making connections — between brands and artists, business problems and creative ideas, cultural insight and commercial opportunity. Sometimes that means winning a pitch. Sometimes it means finding the right partner. Sometimes it means backing an idea before everyone else sees it.
I call it business development, growth and partnerships. My family still doesn’t really know what I do. As far as they know, trabajo en la computadora.
Capabilities
New Business + Growth
- Pitches + RFPs
- Response Development
- Pitch Strategy
- Capabilities + Credentials
- GTM Materials
- Sales Narratives
Partnerships + Strategy
- Partnership Development
- Opportunity Identification
- Partnership Packaging
- Program Strategy
- Cultural Strategy + Insights
- Narrative Development
Music + Creator Ecosystem
- Artist Relations
- Talent Identification + Packaging
- Artist + Creator Programming
- Artist Development
- Live Programming
- Music + Sync Strategy
Experience
Work
Independent
24–26
UnitedMasters
22–25
Translation
22–25
iHeartMedia
18–22
Education
CCNY
BA Advertising + Public Relations, Journalism
BMCC
AS Digital Marketing