Save The Music
Strategic Partnership · Artist Development · Sync Pathways
Learning to make music was the start. We built a path to where it could go next.
Partner
Project
Save The Music was already helping students learn, create and grow as musicians. Students in Sync extended that work beyond the classroom — connecting young artists to the business of music and creating a pathway into distribution and commercial opportunity.
Student-created tracks were distributed through UnitedMasters and added to the Sync Library, making their music available for licensing across advertising, film, TV, games and other media.
My Role
- Helped expand the UnitedMasters × Save The Music partnership from education into artist development and industry access
- Built the pathway from classroom to distribution, connecting student-created music to UnitedMasters and the Sync Library
- Connected young artists to real-world opportunities across brands, media and entertainment
- Participated directly in the program, speaking with students about careers across music, business and culture
Collaborative — across Save The Music, artist, sync and partnership teams.