Press Play on Summer
New Business · Pitch Development · Pursuit Coordination
Three cultural heavyweights. One summer platform.
Partner
Project
Pepsi was bringing together its music legacy, Apple Music’s streaming ecosystem and Bad Bunny’s cultural reach for a national summer platform connecting product, music access and fan experience. On Translation’s Growth team, I supported the business and pitch process behind the opportunity — helping turn a complex partnership into a clear, compelling agency response.
Translation served as creative agency for Press Play on Summer, which launched nationally across Pepsi and Apple Music.
The campaign offered consumers up to three months of Apple Music and more than 100,000 prizes and music experiences, while introducing Bad Bunny in his first Pepsi commercial, soundtracked by “WHERE SHE GOES.”
My Role
- Developed sales, credentials and presentation materials
- Coordinated inputs across the cross-functional pitch team
- Supported Translation’s CMO and CRO with materials and narrative throughout the pursuit
Part of Translation’s Growth / New Business team.