Pepsi Music Lab
Artist Development · Program Strategy · Artist Relations
Pepsi built its music legacy with icons. We connected it to the next generation.
Partner
Project
Pepsi had decades of credibility in music. The opportunity was to turn that legacy into something useful for the next generation — creating an artist development platform that gave emerging independent talent direct access to mentorship, tools and industry opportunity while giving Pepsi a meaningful role in their growth.
Pepsi Music Lab launched as a 12-artist, multi-genre accelerator, bringing emerging talent to New York for direct mentorship, creative and performance development, and industry access — with continued opportunities extending beyond the three-day program.
My Role
- Shaped the artist-development strategy, translating emerging artists’ career needs into the program model
- Designed the five-pillar curriculum across ownership, visual content, performance, industry access and music placement
- Curated marquee mentors and managed artist + mentor participation
- Packaged the platform into a sellable partnership narrative for Pepsi and executive stakeholders
Collaborative — across brand, artist and partnership teams.
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