The Next Generation
New Business · Artist Relations · Account Growth
Honda wanted the next generation. We led with their stories, not just their songs.
Partner
Project
Honda Stage needed a distinctive way to spotlight the next generation of artists — and a story strong enough to win a competitive RFP. Rather than treating “next generation” as another emerging-artist brief, we connected independent talent with generational cultural legacy, giving the platform a more ownable story.
Won the competitive Honda Stage RFP with a story-led artist slate, then expanded the relationship into UnitedMasters’ Grammy Week Celebration of Independence — growing Honda from a single content partnership into a broader cultural presence.
My Role
- Owned the competitive RFP end-to-end, from brief through submission
- Evaluated, recommended and packaged the artist slate, shaping the creative narrative and executive presentation
- Managed artists and managers through execution, coordinating performances and content deliverables
- Expanded the Honda relationship into GRAMMY Week, growing the account beyond the initial win
Led the pitch across brand and partnership teams, then managed artist-facing execution post-win.