Delta Connection Board
Business Development · Partnership Strategy · Artist Experience
Delta moves people. We turned that into momentum for artists.
Partner
Project
SelectCon was built to help independent artists move forward through access, knowledge and connection. For Delta, a brand whose product literally brings people together, we saw an opportunity to make that shared idea useful — creating an experience that helped artists find collaborators, build relationships and unlock what could come next.
The Delta Connection Board gave SelectCon artists and creators a simple way to signal what they were looking for and discover potential collaborators in the room — turning sponsorship into something genuinely useful to the community.
The partnership flourished beyond SelectCon, with Delta later joining UnitedMasters’ Celebration of Independence during GRAMMY weekend.
My Role
- Identified Delta as an outbound prospect and built the commercial narrative around connection, travel and artist utility
- Secured Delta as a UnitedMasters partner and SelectCon sponsor
- Shaped the partnership strategy and Connection Board activation, working across strategy, creative and execution teams to bring it to life
- Expanded the relationship beyond SelectCon into Celebration of Independence, growing Delta from a single activation into a broader UnitedMasters partnership
Collaborative — across brand, creative, experiential and partnership teams.