Bulleit Pioneer Project
Cultural Platform Strategy · Artist Relations · Program Architecture
Bulleit had a brand belief. We turned it into a cultural platform.
Partner
Project
Bulleit’s “Frontier Spirit” needed to become more than a brand belief. We turned it into a platform celebrating modern pioneers — giving the brand a credible role championing artists and creators pushing culture forward through mentorship, storytelling, content and live experiences.
Across the multi-year platform, Bulleit Pioneer Project generated 3.5B earned reach, 274M social impressions and 369 pieces of coverage, with brand research showing consumers were 32% more likely to buy Bulleit as a result of the partnership.
My Role
- Developed the cultural platform strategy and creative POV
- Architected programming across artist discovery, mentorship, content and live moments
- Managed artist relationships and deliverable execution across social, UGC, content and other brand commitments
Collaborative — across brand, artist and partnership teams.
Media
